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Market research (1) Lesson aims: To know the purposes of market research To explain the methods, advantages and disadvantages of primary and secondary. - ppt download
Nqbm marketingJW & EC Jan The systematic gathering, recording and analysing of data about an organisation's products and services and its target. - ppt download
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Research for Reports Questions from the reading. Secondary research Secondary research (also known as desk research) involves the summary, collation and/or. - ppt download
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